How Can Healthcare Marketers Optimize for Natural Language Search?
Natural language search has been around for quite a while – ever use AskJeeves.com or WolframAlpha? But the shift from keyword-based search to natural language comprehension has gained much more...
View ArticleGeonetric’s Top Five Webinars, Blog Posts, and Tweets of 2013
Before looking ahead sometimes it’s important to learn from the past. Taking a look at the popular topics from webinars, blog posts and tweets from the past year provides a snap shot at past trends....
View ArticleShow Your Community Manager Some Appreciation!
Today is the fifth annual Community Manager Appreciation Day! Almost every organization big and small has some form of community manager. Traditionally the role of community manager applies to anyone...
View ArticleTwitter’s Possible Profile Redesign: What You Need to Know & Actions to Take...
Twitter gained popularity as a micro-blogging, minimalist social sharing platform focused on text-based content. The design changes they are experimenting with favor what we’ve been predicting all...
View ArticleDon’t Get Left Behind: Twitter’s New Profile Design Rolls Out
Back in February I gave a head’s up that Twitter was experimenting with a profile design. At that point only profiles deemed ‘early adopters’ received the new design and Twitter recorded how those...
View ArticleThe Top 5 Web Design Trends Today (Besides Responsive Design)
With the growing number of ways that consumers access the Internet, responsive design is fast becoming the industry standard for hospital websites. Responsive design isn’t just a new tool to engage...
View ArticleHow Agile Marketing Challenges Traditional Campaigns
Traditional healthcare marketing campaigns primarily focus on attracting prospects, making a connection and then having them complete a desired action. For years healthcare marketers have followed this...
View ArticleThe Top Four Facebook Questions Healthcare Marketers Ask
In 2006 Facebook business pages were the same as personal accounts with very limited options for brands to learn and adapt their marketing strategy. Early brand adopters included the likely suspects:...
View ArticleGeonetric’s Top Five Webinars, Blog Posts, and Tweets of 2014
Every year we compile our top five most popular webinars, blog posts and tweets to see what resonated with healthcare marketers. This year’s hottest topics included search engine optimization, filling...
View ArticleTime for Healthcare Marketers to Leverage Call To Action Buttons on Facebook
Back in December Facebook announced a new feature coming to business pages: call to action (CTA) buttons. These buttons live next to a page’s Like button in the banner image to the right of the square...
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